Kimberly-Clark, consumer

new zealand

The question

"How can we optimize our promotional strategy without effecting sales from other products?"

 

Data strategy + data synthesis + data storytelling

Conducted in-depth analysis of sales data for New Zealand paper products market, synthesizing data with price elasticities, regional preferences, seasonality trends and diverse promotional combinations.

The impact

By combining creative and technical skills to build data modelling tools that analysed, synthesised and visualised heaps of data, we were able to identify opportunities to increase revenues by $10 million over a five year period for Kimberly Clark- New Zealand.