annheuser busch inbev

Labatt Breweries of Canada

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The challenge

"Optimize the shopping experience for customers to find their desired beers,while optimizing the store's profitability"

From data through dialogue to decision

Transformed raw sales data into customized store layouts to optimize the beer category's product mix, store layout, and inventory management. Analysis and integration of various data sources (sales, customer behaviour, store layout and design, etc) of key accounts across Western Canada.

The impact

Increased profits through customized and localized shopper experiences.  Customer loyalty improvements through more convenient and pleasurable shopping experiences in additional to decreased costs due to less spoilage, improved inventory turnover, and process efficiencies.